The Future of Content Distribution: Boutique Media Outlets
YouTube and other video platforms are wreaking havoc on mainstream media outlets. But another wave of innovation is coming--boutique media outlets by the millions.
Mojified Blog.
What is a Digital Media Outlet?
A Digital Media Outlet is a type of destination site that focuses heavily on general interest content on one or more specific topics, is designed to attract large audiences, and utilizes a passive approach to commercial advertizing or site monetization.
Mojified Blog.
Why Enterprises Are Moving to a Two-Website Model
Savvy enterprises are moving from a single website to a two site model, the second one being a media outlet designed to build brand equity and loyalty among future generations of customers.
Mojified Blog.
The Problem with Websites and Why You Need a Media Outlet
90% of the 1.8 billion websites in the world are inactive, a statistic that leads to an unthinkable conclusion: websites are terrible marketing vehicles. Why don't websites work for their intended purpose, and is there a better alternative?
Mojified Blog.
How YouTube Sucked Me in: Everest, K2, and the Canadian Bush
YouTube's inference engine can lead you into some pretty strange places. For me, a guy checking out RV's, it was Everest, the Yukon, and the wilds of Vancouver Island.
Mojified Blog.
For IT Pros: Beware o' the Siren’s Song of Product Leadership
There are times when product leadership makes sense. But more often than not, market evolution and current conditions make other leadership claims more viable and valuable. If you’re a market incumbent looking back at a red ocean and forward at a blue pond, consider changing the game.
Mojified Blog.
What Causes Things to “Go Viral”: The Untimely Demise of Jeff Goldblum
There are six reasons why people share information, and all are important to creating viral posts online. Perhaps the most important is a concept called "social capital," but the other five are important too.
Mojified Blog.
What is "Hybrid Content"?
If you want to supercharge your content marketing program, perhaps the best and fastest way is through “hybrid content.”
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How to Create Hybrid YouTube Content
When it comes to hybrid content, YouTube is probably the best source for third-party video content. In this article, you'll learn how to create a hybrid article consisting of a YouTube video in combination with an article about the video.
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Godin's Says "Remarkable." Pulizzi' Says "Tilt"
Thought leaders from different disciplines are singing in concert when it comes to success in social media. What Godin calls "remarkable" Pulizzi calls "tilt."
Mojified Blog.
Republishing 3rd-Party Content: The Key to Adding Value to Social Communities
Gary Vaynerchuck says the key to building a following is to "Bring value. Don't extract it." Find out the three main ways you can bring huge value to your social networks and reap the financial benefits.
Mojified Blog.
How Much Is Friendship Worth? Gary Vee Says a Lot
Gary Vee: "A million friends is worth more than ten million dollars."
Mojified Blog.
Brave is a blockchain-based browser that could expand your world view.
Brave is a blockchain-based browser that could expand your world view.
Mojified Blog.
Rulkens: "Stop fixing and move to massive innovation"
According to Paul Rulkens, 97% of us follow industry orthodoxies, despite the fact that they’re often obsolete. The 3% who “think out of the box” become the captains of industry.
Mojified Blog.
Apocalypse Soon: Adrift in the Information Economy
Robotics, AI, and automated technologies will radically disrupt the global workforce in the coming decade. New jobs will replace the old ones, but how will workers make the transition?
Mojified Blog.
How we need to remake the internet | Jaron Lanier
One of Jaron Lanier's most iconic TedX talks.
Mojified Blog.
How the Internet Should Have Worked to Begin with
Content marketing is the only marketing left, but it's the domain of the grotesquely large. Is there a technology solution that will enable millions of small businesses to get into the game? Maybe.
Mojified Blog.
The Broken Online Content Market
Content fuels the web, but the people who create it aren't realizing true value. Why is the online content market so inefficient, and is there a solution?
Mojified Blog.
The Plight of the “Yelpified” and the Sad Demise of Market Inefficiency
Search engine algorithms are systematically driving what they consider to be content-market efficiency, but they're missing the target, and, in the process, marginalizing small businesses by the millions.
Mojified Blog.
Rebirthing the Democratic Web
The great promise of the Internet is dead. But is there a way to bring democracy back to what has become a haven for big tech and big money?
Mojified Blog.
Is Artificial Intelligence the End of Civilization?
Marx believed the industrial revolution was the end stage of innovation. George Gilder argues that Google believes the same thing about its own AI. Does that make Google a "Marxist" organization? Gilder thinks so.
Mojified Blog.
When Heresy Is the only Option
To win in the information economy, you have to get your ideas to spread. But in a veritable tsunami of content that bombards us daily, how can you stand out from the crowd? In this TED talk, Seth Godin provides the recipe.
Mojified Blog.
When Free Is not Free: Pavlov’s Humans and Behavior Modification Empires
A Behavior Modification Empire is an organization that establishes the means of human interaction via highly addictive technologies that elicit Pavlovian reactions to social rewards and punishments and then sells the right to manipulate participants to third-parties.
Mojified Blog.