What is a Digital Media Outlet?
A Digital Media Outlet is a type of destination site that focuses heavily on general interest content on one or more specific topics, is designed to attract large audiences, and utilizes a passive approach to commercial advertizing or site monetization.
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Why Enterprises Are Moving to a Two-Website Model
Savvy enterprises are moving from a single website to a two site model, the second one being a media outlet designed to build brand equity and loyalty among future generations of customers.
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The Problem with Websites and Why You Need a Media Outlet
90% of the 1.8 billion websites in the world are inactive, a statistic that leads to an unthinkable conclusion: websites are terrible marketing vehicles. Why don't websites work for their intended purpose, and is there a better alternative?
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What Causes Things to “Go Viral”: The Untimely Demise of Jeff Goldblum
There are six reasons why people share information, and all are important to creating viral posts online. Perhaps the most important is a concept called "social capital," but the other five are important too.
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What is "Hybrid Content"?
If you want to supercharge your content marketing program, perhaps the best and fastest way is through “hybrid content.”
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How to Create Hybrid YouTube Content
When it comes to hybrid content, YouTube is probably the best source for third-party video content. In this article, you'll learn how to create a hybrid article consisting of a YouTube video in combination with an article about the video.
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Godin's Says "Remarkable." Pulizzi' Says "Tilt"
Thought leaders from different disciplines are singing in concert when it comes to success in social media. What Godin calls "remarkable" Pulizzi calls "tilt."
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Republishing 3rd-Party Content: The Key to Adding Value to Social Communities
Gary Vaynerchuck says the key to building a following is to "Bring value. Don't extract it." Find out the three main ways you can bring huge value to your social networks and reap the financial benefits.
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How Much Is Friendship Worth? Gary Vee Says a Lot
Gary Vee: "A million friends is worth more than ten million dollars."
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Brave is a blockchain-based browser that could expand your world view.
Brave is a blockchain-based browser that could expand your world view.
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Rulkens: "Stop fixing and move to massive innovation"
According to Paul Rulkens, 97% of us follow industry orthodoxies, despite the fact that they’re often obsolete. The 3% who “think out of the box” become the captains of industry.
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