Portfolio Marketing Is the Whole Enchilada
As B2B companies have shifted their focus from product to solution, the traditional role of product marketing has evolved into a “full monty” function. We observe industry, solution, service, product and business unit aligned marketing professionals all working under the guise of a competency commonly referred to as “product marketing.
Forrester (contrib. Mojified Media).
Disguises Are for Superheroes – Not Great Content [The Weekly Wrap]
Content marketing examples opposite of clickbait, the search performance of marketing terms, and an overlooked content opportunity – Content Marketing Institute.
Content Marketing Institute (contrib. Mojified Media).
Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]
The new video and blog series – Marketing Makers – explores how foundational marketing concepts apply to content marketing – Content Marketing Institute.
Content Marketing Institute (contrib. Mojified Media).
Marketing Makers Episode 1.3
In this segment of the new monthly video show from the Content Marketing Institute, host Robert Rose talks about how the concept of reach and frequency (which he explained in theory in episode 1.1 and in practice in episode 1.2,) will affect the future of content marketing strategy. Episode 1.1: https://youtu.be/oFOZcKTYj7Y Episode 1.2: https://youtu.be/VjG8apo7HIE Read the article that goes along with this video here: https://contentmarketinginstitute.
Content Marketing Institute (contrib. Mojified Media).
Marketing Makers Episode 1.2
In this new video show from the Content Marketing Institute, we explore traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose talks with CMI 2019 B2B Content Marketer of the Year Laura Hamlyn about reach and frequency in Red Hat Software’s content strategy and explores other applications to modern content marketing. Watch episode 1.
Content Marketing Institute (contrib. Mojified Media).
Marketing Makers Episode 1.1
In this new video show from the Content Marketing Institute, we explore traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose explores how the traditional marketing concept of reach and frequency, the marketing mix, and the four Ps apply to content marketing in this segment of the show. Next, watch episode 1.2 to see how reach and frequency influence the content marketing strategy at Red Hat Software and episode 1.
Content Marketing Institute (contrib. Mojified Media).
Seth Godin | If you could only learn one thing, THIS might be enough!
Host Bryan Elliott sits down again with Seth Godin for an exclusive interview for the VFAs (Vimeo Festival Awards) talking more about The Practice. If you could only learn one thing, THIS might be enough! Here's the #1 tool I use to grow my channel: https://bit.ly/TubebuddyExt Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand Listen to the Podcast http://bit.ly/BehindtheBrandPodcast Join our email group to hear about special events and announcements https://BehindtheBra...
Behind the Brand (contrib. Mojified Media).
Pinterest Tests New Stories Panel at the Top of User Feeds
Pinterest is testing out a new panel of Story Pins on the main home screen, aligning with the broader Stories trend.
Social Media Today (contrib. Mojified Media).
Facebook Launches Updated 'Account Quality' Dashboard to Help Businesses Address Concerns
Facebook is adding a new dashboard to help businesses keep track of any suspended ads or impacted posts as a result of rule violations.
Social Media Today (contrib. Mojified Media).
LinkedIn Marketing Labs, Learn How to Run LinkedIn Ads the Right Way
Join us live on Thursday, 1/21 at 10:30am EST for episode 275 of the social media marketing talk show, #SocialChatter, to learn about the latest breaking social media news from this past week. https://socialchefs.com/live This week, we will be joined by @Christian Karasiewicz, Phil Gerbyshak, and guest, Mike Gingerich.
Social Chefs (contrib. Mojified Media).
How to Optimize Your Website in Less Than 30 Minutes
There's over 200 factors in Google's algorithm. So how do you ensure that your website is compliant and you're doing all the right things, so that way you can rank higher on Google. Today I'm going to break down a simple way to optimize your website in less than 30 minutes. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/seo-analyzer/ ____________________________________________ The first thing I want you to do is go to neilpatel.
Neil Patel (contrib. Mojified Media).
How Content Marketing Can Help You Earn Digital PR - Marketing Insider Group
Digital PR is a marketing technique that applies the principles of traditional PR to digital content to gain exposure for your brand.
Marketing Insider Group (contrib. Mojified Media).
7 Call-to-Action (CTA) Tools to Help You Increase Conversions
Discover seven call-to-action (CTA) tools to help you generate CTAs that increase conversion rates.
https://blog.hubspot.com (contrib. Mojified Media).
How to Create a Facebook Group for Your Business [+ Why You Should]
Explore the differences between Facebook groups and Pages, how to create a Facebook group for your own business, and whether or not it's worth the effort.
https://blog.hubspot.com (contrib. Mojified Media).
How To Make a Vlog [Step by Step]
Looking for a sign it's time to start a vlog channel? This is it. Learn how to start a vlog and discover tips to reach your target audience.
https://blog.hubspot.com (contrib. Mojified Media).
Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]
The new video and blog series – Marketing Makers – explores how foundational marketing concepts apply to content marketing – Content Marketing Institute.
Content Marketing Institute (contrib. Mojified Media).
14 Essential Features for Taking Payments on Your Website
Plan to take payments on your website? Check everything off this list to provide customers with a reliable, secure, and smooth online shopping experience.
https://blog.hubspot.com (contrib. Mojified Media).
What's a Conversational Landing Page (& How Do You Create One)?
Learn about what a conversational landing page is, why they increase conversions, and how to create one.
https://blog.hubspot.com (contrib. Mojified Media).
How We Prioritized Which Review Sites We Care About at HubSpot
As part of HubSpot's Thought Leadership series, we explore how HubSpot created a unique algorithm to understand which online review sites help us grow better.
https://blog.hubspot.com (contrib. Mojified Media).
5 Agile Marketing Values to Sharpen Your Content Process
Avoid the haphazard and develop a method to your content creation process using the five values of Agile marketing – Content Marketing Institute.
Content Marketing Institute (contrib. Mojified Media).
How Long Does It Take for Content Marketing to Work?
Content marketing is a long-term strategy that can produce sustainable results and a high ROI. Learn how long it will take your business to see success.
Marketing Insider Group (contrib. Mojified Media).
16 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]
Summarize your experience in a polished professional bio. These tips, templates, and examples give you the blueprint to arrange your career on paper for any occasion.
https://blog.hubspot.com (contrib. Mojified Media).
How to Run Marketing Team Meetings That Don't Suck
Learn how to run a marketing meeting that's actually useful for your employees.
https://blog.hubspot.com (contrib. Mojified Media).
How to Monetize Your Brand's Blog, According to HubSpot's Blog Leaders
Working on your brand's blog? Learn how to monetize it from HubSpot's blog leaders.
https://blog.hubspot.com (contrib. Mojified Media).
What Video Marketers Should Know in 2021, According to Wyzowl Research
Video marketing isn't losing any momentum in 2021. Here are all the stats you need to know to stay ahead of the curve.
https://blog.hubspot.com (contrib. Mojified Media).
Get Your Content Governance in Order With This 1 Thing
Learn why every organization needs a content marketing editorial board and how to create one that works – Content Marketing Institute.
Content Marketing Institute (contrib. Mojified Media).
How to Get on Board With the Digital Transformation [+ Examples]
Learn what digital transformation is, how to create a digital transformation strategy, and discover businesses that have gone digital in a notable way.
https://blog.hubspot.com (contrib. Mojified Media).
Clubhouse App: How to Get Started (A Comprehensive Guide)
Interested in using the Clubhouse App? Wondering how to get the most out of your time on Clubhouse? Michael Stelzner shares a comprehensive guide to getting started on Clubhouse App. You’ll learn how to navigate Clubhouse App and how to create your Clubhouse profile. Discover how to find people, rooms, and clubs to follow as well as how to interact with others in rooms and clubs. You’ll also find out how to start a room, assign moderators, and more.
Social Media Examiner (contrib. Mojified Media).
Facebook Business Suite: What Marketers Need to Know
Learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it's the right tool for your business.
Social Media Examiner | Social Media ... (contrib. Mojified Media).