What Is an Authority Site?
An Authority Site is a type of destination website that establishes the owner as a domain authority for certain topics. Authority sites are designed to build brand equity and brand loyalty among visitors, rather than sell goods or services.
Web Heretics.
What Causes Things to “Go Viral”: The Untimely Demise of Jeff Goldblum
There are six reasons why people share information, and all are important to creating viral posts online. The most important is a concept called "social capital."
Leonard DuCharme (contrib. Web Heretics).
How the Internet Should Have Worked to Begin with
Content marketing is the only marketing left, but it's the domain of the grotesquely large. Is there a technology solution that will enable millions of small businesses to get into the game? Maybe.
Leonard DuCharme (contrib. Web Heretics).
How to Create Hybrid YouTube Content
When it comes to hybrid content, YouTube is probably the best source for third-party video content. In this article, you'll learn how to create a hybrid article consisting of a YouTube video in combination with an article about the video.
Leonard DuCharme (contrib. Web Heretics).
Syncing Shutter Speed with Chopper Blades
This is crazy--the shutter speed of a camera synced with chopper blades.
Web Heretics.
For IT Pros: Beware o' the Siren’s Song of Product Leadership
Sometimes product leadership makes sense. But often market evolution makes other leadership claims more viable and valuable. If you’re a market incumbent looking back at a red ocean and forward at a blue pond, consider changing the game.
Leonard DuCharme (contrib. Web Heretics).
Who Sung It?
Who sung the lyric "why am I soft in the middle when the rest of my life is so hard?"
Web Heretics.
How to Launch a Content-First Business
This is a great speech.
Web Heretics.
The Final Test for a Real-Life Shaolin Master
This eight-minute BBC film chronicles the final test of a real-life Shaolin monk. While it's not quite like the test Caine takes in the TV show "Kung Fu," it's actually way more amazing and intense.
Leonard DuCharme (contrib. Web Heretics).
Samantha V. Watson: IBM's Michael D. Rhodin talks cognition
IBM's Mike Rhodin explains a large paradigm shift that is about to occur in computing—a move from a deterministic programming model to a probabilistic model.
Leonard DuCharme (contrib. Web Heretics).
Godin's "Remarkable" is Pulizzi's "Tilt"
Thought leaders from different disciplines are singing in concert when it comes to success in social media. What Godin calls "remarkable" Pulizzi calls "tilt."
Leonard DuCharme (contrib. Web Heretics).
The Future of Content Distribution: Boutique Media Outlets
YouTube and other video platforms are wreaking havoc on mainstream media outlets. But another wave of innovation is coming--boutique media outlets by the millions.
Leonard DuCharme (contrib. Web Heretics).
When Free Is not Free: Pavlov’s Humans and Behavior Modification Empires
Social networks have become "behavior modification empires," according to #JaronLanier, who believes society can't survive without drastic change. And he has something in mind.
Leonard DuCharme (contrib. Web Heretics).
Is Artificial Intelligence the end of Innovation? Some Think So.
Marx believed the industrial revolution was the end stage of innovation. George Gilder argues that Google believes the same thing about its own AI. Does that make Google a "Marxist" organization? Gilder thinks so.
Leonard DuCharme (contrib. Web Heretics).
Jack Black and Jimmy Fallon Crush It
Jimmy Fallon and Jack Black cover the classic rock ballad "More than Words."
Web Heretics.
Brave is a blockchain-based browser that could expand your world view.
George Gilder sees the "Googleplex" being replaced by the "cryptoverse." One example of revolutionary new blockchain technologies is the Brave Browser, by JavaScript creator Brendan Eich.
Leonard DuCharme (contrib. Web Heretics).
Iron Man is Alive and Living Among Us
Frenchman flies a hover board across the English channel.
Web Heretics.
The Future of Content Distribution: Boutique Media Outlets
YouTube and other video platforms are wreaking havoc on mainstream media outlets. But another wave of innovation is coming--boutique media outlets by the millions.
Leonard DuCharme (contrib. Web Heretics).
How Big Data Is Changing Science
New biomedical techniques, like next-generation genome sequencing, are creating vast amounts of data and transforming the scientific landscape. They’re leading to unimaginable breakthroughs – but leaving researchers racing to keep up.
Web Heretics.
How YouTube Sucked Me in: Everest, K2, and the Canadian Bush
YouTube's inference engine can lead you into some pretty strange places. For me, a guy checking out RV's, it was Everest, the Yukon, and the wilds of Vancouver Island.
Leonard DuCharme (contrib. Web Heretics).
Why Enterprises Are Moving to a Two-Website Model
Savvy enterprises are moving from a single website to a two site model, the second one being a media outlet designed to build brand equity and loyalty among future generations of customers.
Leonard DuCharme (contrib. Web Heretics).
How we need to remake the internet | Jaron Lanier
A Behavior Modification Empire is an organization that establishes the means of human interaction via highly addictive technologies that elicit Pavlovian reactions to social rewards and punishments and then sells the right to manipulate participants
Web Heretics.
The Great Life's Lesson of Kramerica Industries
In an iconic Seinfeld episode, Kramer sets out to change the world. Of course, he fails to enact real change. But the question is why?
Leonard DuCharme (contrib. Web Heretics).
Rebirthing the Democratic Web
The great promise of the Internet is dead. But is there a way to bring #democracy back to what has become a haven for big tech and big money?
Leonard DuCharme (contrib. Web Heretics).
Why Websites Don't Work and Media Outlets Do
90 percent of the 1.8 billion websites in the world are inactive, a statistic that leads to an unthinkable conclusion: websites are terrible marketing vehicles. Why don't websites work for their intended purpose, and is there a better alternative?
Leonard DuCharme (contrib. Web Heretics).
The Plight of the “Yelpified” and the Sad Demise of Market Inefficiency
Search engine algorithms are systematically driving what they consider to be content-market efficiency, but they're missing the target, and, in the process, marginalizing small businesses by the millions.
Leonard DuCharme (contrib. Web Heretics).
Gary Vee on Taylor Swift
Gary Vee tells a great story about the amplification rule on social media.
Web Heretics.
Apocalypse Soon: Adrift in the Information Economy
Robotics, AI, and automated technologies will radically disrupt the global workforce in the coming decade. New jobs will replace the old ones, but how will workers make the transition?
Leonard DuCharme (contrib. Web Heretics).