What is a Digital Media Outlet?
A Digital Media Outlet focuses on general interest content on one or more specific topics, is designed to attract large audiences, and utilizes a passive approach to commercial advertising or site monetization.
For IT Pros: Beware o' the Siren’s Song of Product Leadership
Sometimes product leadership makes sense. But often market evolution makes other leadership claims more viable and valuable. If you’re a market incumbent looking back at a red ocean and forward at a blue pond, consider changing the game.
How to Launch a Content-First Business
This is a great speech.
The Future of Content Distribution: Boutique Media Outlets
YouTube and other video platforms are wreaking havoc on mainstream media outlets. But another wave of innovation is coming--boutique media outlets by the millions.
Godin's "Remarkable" is Pulizzi's "Tilt"
Thought leaders from different disciplines are singing in concert when it comes to success in social media. What Godin calls "remarkable" Pulizzi calls "tilt."
When Free Is not Free: Pavlov’s Humans and Behavior Modification Empires
Social networks have become "behavior modification empires," according to #JaronLanier, who believes society can't survive without drastic change. And he has something in mind.
Is Artificial Intelligence the end of Innovation? Some Think So.
Marx believed the industrial revolution was the end stage of innovation. George Gilder argues that Google believes the same thing about its own AI. Does that make Google a "Marxist" organization? Gilder thinks so.
Brave is a blockchain-based browser that could expand your world view.
Why Enterprises Are Moving to a Two-Website Model
Savvy enterprises are moving from a single website to a two site model, the second one being a media outlet designed to build brand equity and loyalty among future generations of customers.
The Great Life's Lesson of Kramerica Industries
In an iconic Seinfeld episode, Kramer sets out to change the world. Of course, he fails to enact real change. But the question is why?
Why Websites Don't Work and Media Outlets Do
90 percent of the 1.8 billion websites in the world are inactive, a statistic that leads to an unthinkable conclusion: websites are terrible marketing vehicles. Why don't websites work for their intended purpose, and is there a better alternative?
Gary Vee on Taylor Swift
Gary Vee tells a great story about the amplification rule on social media.
Five Reasons Bloggers Fail
Blogging for a living sounds romantic, but what's the reality? There are lots of reasons "blogging to pay the bills" is hard, but these five stand out.
How Much Is Friendship Worth? Gary Vee Says a Lot
Gary Vaynerchuk (AKA, Gary Vee) says community is more important than money. But what's his reason?
Republishing 3rd-Party Content: The Key to Adding Value to Social Communities
Gary Vaynerchuck says the key to building a following is to "Bring value. Don't extract it." Find out the three main ways you can bring huge value to your social networks and reap the financial benefits.
When Heresy Is the only Option
To win in the information economy, you have to get your ideas to spread. But in a veritable tsunami of content that bombards us daily, how can you stand out from the crowd? In this TED talk, Seth Godin provides the recipe.
What Causes Things to “Go Viral”: The Untimely Demise of Jeff Goldblum
There are six reasons why people share information, and all are important to creating viral posts online. The most important is a concept called "social capital."
How the Internet Should Have Worked to Begin with
Content marketing is the only marketing left, but it's the domain of the grotesquely large. Is there a technology solution that will enable millions of small businesses to get into the game? Maybe.
How to Create Hybrid YouTube Content
When it comes to hybrid content, YouTube is probably the best source for third-party video content. In this article, you'll learn how to create a hybrid article consisting of a YouTube video in combination with an article about the video.