How to Launch a Content-First Business
This is a great speech.
Web Heretics.
The Future of Content Distribution: Boutique Media Outlets
YouTube and other video platforms are wreaking havoc on mainstream media outlets. But another wave of innovation is coming--boutique media outlets by the millions.
Leonard DuCharme (contrib. Web Heretics).
Godin's "Remarkable" is Pulizzi's "Tilt"
Thought leaders from different disciplines are singing in concert when it comes to success in social media. What Godin calls "remarkable" Pulizzi calls "tilt."
Leonard DuCharme (contrib. Web Heretics).
When Free Is not Free: Pavlov’s Humans and Behavior Modification Empires
Social networks have become "behavior modification empires," according to #JaronLanier, who believes society can't survive without drastic change. And he has something in mind.
Leonard DuCharme (contrib. Web Heretics).
Is Artificial Intelligence the end of Innovation? Some Think So.
Marx believed the industrial revolution was the end stage of innovation. George Gilder argues that Google believes the same thing about its own AI. Does that make Google a "Marxist" organization? Gilder thinks so.
Leonard DuCharme (contrib. Web Heretics).
Brave is a blockchain-based browser that could expand your world view.
George Gilder sees the "Googleplex" being replaced by the "cryptoverse." One example of revolutionary new blockchain technologies is the Brave Browser, by JavaScript creator Brendan Eich.
Leonard DuCharme (contrib. Web Heretics).
Why Enterprises Are Moving to a Two-Website Model
Savvy enterprises are moving from a single website to a two site model, the second one being a media outlet designed to build brand equity and loyalty among future generations of customers.
Leonard DuCharme (contrib. Web Heretics).
The Great Life's Lesson of Kramerica Industries
In an iconic Seinfeld episode, Kramer sets out to change the world. Of course, he fails to enact real change. But the question is why?
Leonard DuCharme (contrib. Web Heretics).
Why Websites Don't Work and Media Outlets Do
90 percent of the 1.8 billion websites in the world are inactive, a statistic that leads to an unthinkable conclusion: websites are terrible marketing vehicles. Why don't websites work for their intended purpose, and is there a better alternative?
Leonard DuCharme (contrib. Web Heretics).
Gary Vee on Taylor Swift
Gary Vee tells a great story about the amplification rule on social media.
Web Heretics.
Five Reasons Bloggers Fail
Blogging for a living sounds romantic, but what's the reality? There are lots of reasons "blogging to pay the bills" is hard, but these five stand out.
Leonard DuCharme (contrib. Web Heretics).
How Much Is Friendship Worth? Gary Vee Says a Lot
Gary Vaynerchuk (AKA, Gary Vee) says community is more important than money. But what's his reason?
Leonard DuCharme (contrib. Web Heretics).
Republishing 3rd-Party Content: The Key to Adding Value to Social Communities
Gary Vaynerchuck says the key to building a following is to "Bring value. Don't extract it." Find out the three main ways you can bring huge value to your social networks and reap the financial benefits.
Leonard DuCharme (contrib. Web Heretics).
When Heresy Is the only Option
To win in the information economy, you have to get your ideas to spread. But in a veritable tsunami of content that bombards us daily, how can you stand out from the crowd? In this TED talk, Seth Godin provides the recipe.
Leonard DuCharme (contrib. Web Heretics).
What Causes Things to “Go Viral”: The Untimely Demise of Jeff Goldblum
There are six reasons why people share information, and all are important to creating viral posts online. The most important is a concept called "social capital."
Leonard DuCharme (contrib. Web Heretics).
How the Internet Should Have Worked to Begin with
Content marketing is the only marketing left, but it's the domain of the grotesquely large. Is there a technology solution that will enable millions of small businesses to get into the game? Maybe.
Leonard DuCharme (contrib. Web Heretics).
How to Create Hybrid YouTube Content
When it comes to hybrid content, YouTube is probably the best source for third-party video content. In this article, you'll learn how to create a hybrid article consisting of a YouTube video in combination with an article about the video.
Leonard DuCharme (contrib. Web Heretics).