12 Traditional Marketing Tactics With Surprisingly High ROIs

By  (contrib. Mojified Media)
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With everything moving digital, some traditional marketing methods have taken a backseat. Find out which methods are still worth using today.

When it comes to marketing tools, the rise of technology continues to inundate us with more options than we can keep up with.

But sometimes, effective marketing means going back to the basics. Let's look at 12 traditional marketing channels and strategies that still have surprisingly high ROI today.

1. Phone Calls

When going back to the basics, it doesn’t get more traditional than a phone call. Despite the shift toward digital communication in recent years, studies show that consumers still prefer phone calls over emails and websites when discovering businesses.

2019 study by BrightLocal found that 60% of consumers preferred calling local businesses after finding them, a 28% increase from 2016.

Business owners also report revenue growth due to outbound calls. In a 2019 Forrester study, 84% of survey respondents said that it was a critical or important aspect of their communication strategy.

While all outbound channels – like emails, chat, social media – are important for businesses, . . .

Mojified Media is the official media outlet of https://mojified.com/ a business platform for enterprise, content marketing.