20 Small Business Saturday® tips to drive more sales in 2020 - GoDaddy BlogBy GoDaddy Blog (contrib. Mojified Media)
November 2020 marks the 10-year anniversary of an American Express campaign to encourage holiday shoppers to shop local. They called it Small Business Saturday®. In lieu of shopping at “big box” stores on Black Friday or Cyber Monday, the idea is to celebrate small business and shop small the Saturday after Thanksgiving.
Just being a small business won’t be enough to capitalize on the campaign. Given the number of companies competing for customer attention, a small business needs a marketing plan to get the most out of this nationwide event.
Fortunately, we’ve got you covered with these Small Business Saturday® tips and personalized insights from other small businesses about their strategies.
There are many ways to make the most of Small Business Saturday® and these 10 tips can help get you started.
- Create a digital storefront
- Email your subscribers
- Schedule a series of social media announcements
- Post offers on Google My Business . . .