Content Marketing Personalization Strategies to Make Customers Love You - Marketing Insider Group

By  (contrib. Mojified Media)
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Bookmark this list of content marketing personalization strategies that will delight your audience, build trust, and win new customers.

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference.

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it.

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try.

Quick Takeaways

  • Content personalization is a way to build trust and loyalty with customers.
  • Customers appreciate, and in some cases, have a high demand for content personalization.
  • Executing personalization strategies can have a significant impact on conversions and revenue.

Content Personalization Pays Dividends

If you’re wondering if it’s worth it to invest in personalization initiatives, it’s good to look at what the data says. In the 2019 Personalization Development study, 93 percent of responding companies said that advanced personalization led to revenue growth! Others with less sophisticated strategies still experienced revenue increases, as well. . . .

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.