Facebook Shares Video Best Practices to Boost Content Performance

Is video content part of your holiday marketing mix?

It should be - video is the best performing content type across all social platforms, and it can help boost engagement, awareness and sales in your end of year push. 

And if you're looking to improve your video content approach, Facebook has this week provided three new tips that are worth considering in your process.

1. "Add a 3-5 second trailer to hold interest" 

Facebook's first tip is to add a brief preview of your video at the beginning of the clip. This is a fairly common approach on YouTube, and now Facebook as well, where you take a key snippet from the video and add it onto the start, giving users more reason to stick around and find out what happens.  . . .