Fine-Tune Your Reach and Frequency for Modern Marketing [Video Series Debut]By Content Marketing Institute (contrib. Mojified Media)
Ocean waves are beautiful. Entertaining. Sometimes destructive.
And they’re consistent. They change, but they never stop.
In marketing, we try to create big, loud waves that as many people as possible will notice. But we also want those waves to have the right kind of impact on the people we’re trying to reach. And, of course, we must be able to afford to reach those people and show the value of the impact we’ve made.
To make the business case for doing that with content marketing (or to continue to do that with an existing program), it helps to reframe and update some classic marketing and advertising concepts for the search-driven online world we work in. The two addressed today are and (with a brief introduction to the four Ps).
If you’ve never heard these terms (or wondered how they apply to content marketing), you’re not alone. . . .