Five Actions Every Portfolio Marketer Should Take To Drive Business Value In 2021

By  (contrib. Mojified Media)
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As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.

Let’s get straight to the most important job of portfolio marketers: to lead their organization through an audience-centric transformation.

We’ve been talking about the need for organizations to evolve from product-centricity to audience-centricity for years and years. But the reality is that most companies are still going to market with a product-first approach. If 2020 taught us anything, it’s that market conditions and buyer needs can change instantly. Last year, B2B organizations were forced to take a good, hard look at themselves and evaluate just how audience-focused they were. Portfolio marketing executives who had established an audience-centric go-to-market foundation — and truly understood buyer needs — were well positioned to react to changes swiftly and position themselves as strategic growth agents within their organization. Some organizations thrived, others survived, and many others struggled to hang on. As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. . . .


Mojified Media is the official media outlet of https://mojified.com/ a business platform for enterprise, content marketing.