Google Analytics 4: What Marketers Need to Know

By  (contrib. Mojified Media)
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Discover how Google Analytics 4 (GA4) differs from Google Universal Analytics and find out how it can better track and measure the customer journey.

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing?

To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast.

Chris is the leading authority on Google Analytics and founder of MeasurementMarketing.io.

You’ll discover how Google Analytics 4 differs from Google Universal Analytics, find out how Google Analytics 4 can better track and measure the customer journey, and learn what analyses are possible with Google Analytics 4.

Over the last few years, a couple of trends emerged that make it increasingly harder for marketers to technically measure things the way they used to.

The first of these trends involves cross-device behavior. In the past, people used a single computer for online activity. Analytics platforms were built to measure visits.

Today, individual users often use multiple devices to go online—desktop computers, laptops, mobile phones . . . .


Mojified Media is the official media outlet of https://mojified.com/ a business platform for enterprise, content marketing.