How 8 Brands Mastered Marketing and Sales AlignmentBy https://blog.hubspot.com (contrib. Mojified Media)
I've written about the importance of sales and marketing alignment before, but the point can't be understated: businesses undeniably have better success when they align sales and marketing teams.
Plus, having strong alignment between sales and marketing is mutually beneficial for both teams — in fact, sales and marketing alignment can help your company become 67% better at closing deals, and can help generate 209% more revenue from marketing.
If you're anything like me, however, it's likely helpful to learn through example. Which is why we've reached out to eight brands to learn how they mastered marketing and sales alignment.
I'd encourage you to use the following examples as inspiration for your own process as you work to better align your teams, but remember — marketing and sales alignment will be unique to each individual company.
For that reason, you'll find the most benefit from this post . . .