How Exactly Does Content Marketing Help in Building Brand Awareness? - Marketing Insider Group
By (contrib. Mojified Media)
Brand awareness is more than people simply recognizing your business name or your logo.
True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.
It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play.
Content can help to build your brand in several different ways. . . .