How to Choose a Blog Name That'll Grow With Your Brand

By  (contrib. Mojified Media)
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Starting a blog? Discover the ins and outs of choosing a blog name with growth potential.

Clothes, food, habits — outgrowing things is a natural part of life. That's true for brands as well. When brands decide they've outgrown their current way of doing things, this might call for a rebrand.


Outgrowing a brand, or at least a brand name, is common. Marketing platform Mailchimp used their rebranding to help the company transition to a more "grownup" brand that would allow them to serve more small businesses. Many blogs I read, like "Liv's Healthy Life," (Now known as just "Liv B,") quickly rebrand when they realize their old blog name just doesn't make sense anymore.

While rebranding a business can be a smart and necessary step to growing a long-lasting business, renaming your blog or business doesn't have to be. To combat outgrowing a blog name too quickly, let's go over some strategies to use when naming a blog. . . .

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.