How to Develop a Niche Marketing Strategy that Drives Growth

By  (contrib. Mojified Media)
how-to-develop-a-niche-marketing-strateg main image
As industries become more crowded, it's never been more important to develop a niche marketing strategy that highlights what makes you different.

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

Designed to attract a specific subset of customers, a niche marketing strategy considers the narrow category into which your business falls. It focuses on a small group of buyers, instead of the broader market. A niche strategy helps you stand out from the competition, attract the people who can't resist buying, and boost profitability.

Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy.

5 Examples of a Niche Marketing Strategy

1. Flylow Gear

With 9.2 million skiers and snowboarders in the . . . .

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.