The topic cluster methodology, also known as the pillar-and-cluster technique, was detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy.
The search engine optimization strategy focuses on topics rather than keywords.
Instead of creating one master guide that hits several keywords, a topic cluster model is an intent-based approach. It simplifies blog archives by featuring content around one central topic – referred to as the pillar page or post.
Several supporting blog posts (or clusters) are planned, written, and published from this pillar post. These cluster posts explain sub-topics based on the pillar topic and generate internal links to the pillar page. . . .