How to Scale Facebook Ads for More Leads and SalesBy Social Media Examiner | Social Media Marketing (contrib. Mojified Media)
Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences?
In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales.
#1: Vertical Facebook Ad Scaling
Vertical ad scaling on Facebook is when you put small ad budgets across a lot of audiences. One of the benefits is that you’re less dependent on individual audiences. When you have a lot of audiences that are performing well, it’s not as problematic if one audience stops performing.
Of course, this means you’ll need to cultivate a larger library of audiences to target on Facebook. So you’ll have to put time and effort into making sure that you’re always developing your audiences and have enough that are performing well for you. . . .