Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

By  (contrib. Mojified Media)
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Instagram is adding a new setting to enable users to opt-out of off-platform data tracking.

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.

As you can see here, the new “Data From Partners” settings will enable users to opt-out of the use of partner-sourced data to target them with more personalized ads. Facebook added similar for all users earlier this year with the broader launch of its 'Off-Facebook Activity' tools.


As explained in the description, Instagram, as with Facebook more broadly, uses data insights from other apps and websites in order to better personalize each users' ad experience. Facebook tracks these additional data points via the use of Facebook's SDK and other tools, which then feed back information on users' off-platform actions.

Such insights are likely to become increasingly valuable in future - as Instagram shifts further into eCommerce, . . .

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.