Level Up Your Social Media Lead Generation Game with These 35 Tools and StatsBy https://blog.hubspot.com (contrib. Mojified Media)
Gorgeous, on-brand images and lively language? Check. A substantial social following in the channels that matter most for your industry? Check. Leads coming through? Check — and fist bump.
What comes next? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers.
Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as:
People who take any of these first steps are more likely to take the next and the next. They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. . . .