Manufacturing Content Marketers Shift Gears in a COVID-19 World [New Research]By Content Marketing Institute (contrib. Mojified Media)
Manufacturing content marketers have done the big things to adapt in a COVID-19 world. Seventy percent have changed their targeting/messaging strategy, 60% have adjusted their editorial calendar, and 57% have put more resources toward social media/online communities.
Those are a few findings from the Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report from the Content Marketing Institute, sponsored by GlobalSpec. The report presents the responses from the manufacturing content marketers who took part in our broader 11 annual content marketing survey.Like their peers in other industries (as reported in the main B2B report), many manufacturing content marketers (84%) were quick to make changes to their content marketing when the pandemic hit this year. Ninety-one percent expect some of the changes to stay in effect for the foreseeable future.
According to the survey, the top three types of content that manufacturing marketers use for content marketing purposes . . . .