Marketing Makers Episode 1.1By Content Marketing Institute (contrib. Mojified Media)
In this new video show from the Content Marketing Institute, we explore traditional marketing concepts for the people who make modern content marketing work. Host Robert Rose explores how the traditional marketing concept of reach and frequency, the marketing mix, and the four Ps apply to content marketing in this segment of the show. Next, watch episode 1.2 to see how reach and frequency influence the content marketing strategy at Red Hat Software and episode 1.