The Short & Sweet Guide to MicrobloggingBy https://blog.hubspot.com (contrib. Mojified Media)
In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words.
With our ever-dwindling ability to concentrate on given tasks, Contently’s discovery makes complete sense. Writing shorter articles is better because people prefer consuming that type of content.
However, longer articles typically rank higher on Google and generate more website visits because these types of resources are more comprehensive and better equipped to solve the searcher's intent.
So how do you reconcile these two ideas, and when is it appropriate to craft concise content? Fortunately, the answer lies in microblogging. . . .