Twitter Quietly Removes its Ads Transparency Center

By  (contrib. Mojified Media)
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Twitter has quietly sunsetted its Ads Transparency Center, which provided a full overview of all paid promotions being run on the platform.

This is a blow for social ad researchers - late last month, with little fanfare, Twitter sunsetted its Ads Transparency Center, which enabled anyone to view all the ads being run by any Twitter profile at any given time.

The change was noted by Bene Earl of Headland Consultancy, who pointed to an amendment to the original announcement post:

"As of January 25, 2021, the Ads Transparency Center is no longer available. Please visit Business.Twitter.com to learn more and download a historical archive of all political and issue ads prior to the prohibition of both Political and Issue Ads on Twitter."

Twitter provides further explanation on the actual Transparency Center link:

 
 

"We launched the Twitter Ads Transparency Center (ATC) in May 2019 to provide greater insight around Political and Issue ads on the platform. With the official prohibition of both Political and Issue Ads on Twitter in November 2019 and the establishment of a mandatory Cause-Based Ad certification and review process, . . .


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