Twitter Quietly Removes its Ads Transparency CenterBy Social Media Today (contrib. Mojified Media)
This is a blow for social ad researchers - late last month, with little fanfare, Twitter sunsetted its Ads Transparency Center, which enabled anyone to view all the ads being run by any Twitter profile at any given time.
"As of January 25, 2021, the Ads Transparency Center is no longer available. Please visit Business.Twitter.com to learn more and download a historical archive of all political and issue ads prior to the prohibition of both Political and Issue Ads on Twitter."
Twitter provides further explanation on the actual Transparency Center link:
"We launched the Twitter Ads Transparency Center (ATC) in May 2019 to provide greater insight around Political and Issue ads on the platform. With the official prohibition of both Political and Issue Ads on Twitter in November 2019 and the establishment of a mandatory Cause-Based Ad certification and review process, . . .