Using Facebook Ads Manager to Analyze Your Ad PerformanceBy Social Media Examiner | Social Media Marketing (contrib. Mojified Media)
Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager?
In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters most to you and how to save your report for quick access in the future.
#1: Set Up a Custom Report Layout in Facebook Ads Manager
When you log into Facebook Ads Manager, you’ll notice that the column layout is set to Performance by default. Many Facebook advertisers don’t know that there are other layouts they can choose from such as Set Up, Delivery, Video Engagement, and Offline Conversions, among others.
I don’t find any of these layouts to be great options. Instead, I suggest creating your own custom set of data so you can see the Facebook ad metrics you care about.
To set up a custom report, . . .