It's well established that video has been one of the breakout trends in the marketing world for the past decade.
But how is that assertion standing up to the twists and turns of a global pandemic?
The challenges — and changes — brought about by this most surreal year have affected us all.
At Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels and opinions among video marketers and consumers.
We recently released our seventh State of Video Marketing report and, in light of the chaos of the past year, it's perhaps our most fascinating set of findings yet.
Our research suggests:
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