Why Blogs Fail — And How to Make Sure Yours Doesn'tBy https://blog.hubspot.com (contrib. Mojified Media)
Clearly, blogging is competitive. You're constantly vying for people's precious online attention, which is around 15 seconds for more than half of readers. But for many, the benefits of running a blog outweigh the time, cost, and effort involved. That's because in 2019, marketers who prioritized blogging received 13X more ROI than companies that put it at the bottom of the stack.
Beyond revenue, blogs are a great way to raise brand awareness, share engaging articles, and bring in new customers. Seems like an easy marketing win, right? Not quite. Before you hit 'publish' on that first piece, it's important to consider why blogs fail.
To figure out what causes blogs to flop, let's look at a handful of blog statistics — and simple ways to make sure yours is a success. . . .