You Ask, I Answer: Content for Middle of Funnel Marketing?

By  (contrib. Mojified Media)
Melissa asks, "What content works best for moving prospects from the awareness stage and turning them into leads?" The answer to the question of middle of funnel content is contingent on what kinds of prospects they are and where they are in the demand spectrum. You'll fundamentally need 4 kinds of content.

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.