YouTube TrueView Ads Demystified: What Marketers Need to KnowBy Social Media Examiner | Social Media Marketing (contrib. Mojified Media)
Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try?
In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales.
#1: YouTube TrueView Video Discovery Ads for Search Visibility
It’s easy to forget that YouTube is a massive search engine. YouTube advertisers can capitalize on this search intent with TrueView discovery ads. This ad format is the only option that lets you target only YouTube search results. And by doing so, your business can be in a prominent position to gain people’s attention.
Unlike a YouTube TrueView in-stream ad, you pay for every click on your TrueView discovery ad. When people click on your ad, they aren’t sent to your website; they’re sent to the watch page of the YouTube video you chose to advertise.
The “action” for these campaigns is to have someone engage with your business. Besides watching the video, people can perform a variety of actions such . . . .