5 Essentials of User Experience (UX) For eCommerce - Marketing Insider Group

By  (contrib. Mojified Media)
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Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop.

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop.

User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience.

Make Your Site Accessible

In the competitive world of eCommerce, you can’t afford to lose 20% of your page views. Yet, if your site isn’t accessible, then this is exactly what’s happening. According to Akea, nearly a fifth of the population faces disabilities, making everyday tasks challenging.

So, what does it mean to be accessible? Here are a few examples of how to accommodate more users:

 Screen-reading software helps those with visual impairments experience your content. You can help that software by providing cues like alt-text and captions. . . .


Mojified Media is the official media outlet of Mojified.com, a business platform for enterprise content marketing.