3 Ways to Build Warm Facebook Ad Audiences : Social Media ExaminerBy Social Media Examiner | Social Media Marketing (contrib. Mojified Media)
Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads?
In this article, you’ll learn how to use three types of Facebook ad formats to improve your results.
#1: How to Use Facebook Instant Experience Ads to Build Warm Audiences
Instant experience ads are an underutilized format that lets you create a full-screen, mobile-optimized experience for your audience, and they don’t need to leave the platform to find out more about your product or service.
Instant experience ads display with a wide headline bar. When the user taps on the ad, they’ll be shown a full-screen mini-website within the Facebook app.
When you design an instant experience ad—or any ad, for that matter—three core elements (the “3 Cs”) will take your ad from good to great: eye-catching creative, compelling copy, and an irresistible call to action (CTA). Here’s how the ad above effectively uses the 3Cs: . . .