51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work

By  (contrib. Mojified Media)
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Avoid these content marketing mistakes and misperceptions to improve your results and raise the perception of your profession – Content Marketing Institute.

They’re like nails on the proverbial chalkboard – those things that make us cringe when we read or hear them. Or maybe they’re just little gnats that we want to swat away from us.

Pet peeves and misconceptions can be big or little, but they’re all annoying. In content marketing, they’re downright bad for the practice, your business, and (mis)perceptions of all of our work.

We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself.

Read on to hear what bothers 51 of them. . . .