Email Marketing Best Practices

By  (contrib. Mojified Media)
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Building a marketing strategy for a small business can feel overwhelming, especially when it comes to your online marketing options. Before discussing how to choose the right strategy for your business, let's look at six of the best small business marketing tools.

As a small business owner, you already know that you need a strong marketing plan — but you may not know how to go about creating an effective strategy. Should you stick with your tried-and-true marketing strategies, or mix it up with a new approach? How do you go about selecting and building a marketing strategy that works for your small business when there are dozens of options?

Here is what you need to know to create and implement a successful marketing strategy for your small business.

Experiment, Evaluate, and Scale Your Small Business Marketing Budget

Building a marketing strategy for a small business can feel overwhelming, especially when it comes to your online marketing options. There are many different methods and hundreds of articles all claiming to know the “most effective” strategy.

The truth is that your small business” best marketing strategy depends on your specific audience and your business model. . . .