How We Prioritized Which Review Sites We Care About at HubSpot

By  (contrib. Mojified Media)
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As part of HubSpot's Thought Leadership series, we explore how HubSpot created a unique algorithm to understand which online review sites help us grow better.

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.

The same is true when it comes to managing customer reviews for your business. There are so many different places a business can be reviewed today that keeping them all in order can feel a bit like a game of Whac-a-mole.

(A few examples would be G2Gartner Peer Insights, and Capterra.)

This was the problem we faced at HubSpot. If we tried to give the same care and attention to every single review site, we’d only have a minimal impact on each site. While it was important for us to read and consider every piece of feedback, . . .

Mojified Media is the official media outlet of a business platform for enterprise, content marketing.