Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World

By  (contrib. Mojified Media)
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The numbers show a significant decline in users, though underlying ad performance remains solid.

After reporting 11 quarters of consecutive user growth, Pinterest has taken a hit, with the platform seeing a decline in overall users in Q2, though its revenue results remained strong for the period.

But users will be the key storyline here - as you can see here, Pinterest lost 24 million users over the past three months, with US users dropping 5% year-on-year.

The loss, Pinterest says, is largely attributable to the global vaccine roll-out, and the re-opening of physical stores, which has impacted adoption of eCommerce and online browsing.

As per Pinterest:

 
 

"Fewer MAUs came to Pinterest during Q2 than we expected. The primary driver of slower year over year MAU growth globally, and year over year MAU declines in the US, was the widespread easing of pandemic restrictions. As lockdowns lifted, people spent less time at home in Q2 2021 vs. Q2 2020. . . .